No. Book Blast is a legitimate, national in-school reading program run by Books Are Fun (part of Collective Goods, a for-profit literacy-focused company). Schools partner with Book Blast at no cost, and Contributors — parents, grandparents, family friends, and community members — contribute to new books for students they know, with any extra funds covering students with lower or no contributions. Teachers, librarians, and administrators bring the program to their schools because it's a simple, meaningful way to grow every child's home library and get students hooked on reading.